HomeCase studiesThomson Reuters at Gaylord Opryland
Trade show booth activation · Nashville, TN
Thomson Reuters & DeepJudge racing simulators at ILTACON 2026, Gaylord Opryland
At ILTACON 2026 at Gaylord Opryland Resort & Convention Center in Nashville, attendees raced head-to-head on Thomson Reuters and DeepJudge branded racing simulators, turning a legal technology booth into a racetrack.
Thomson Reuters & DeepJudge
Gaylord Opryland Resort & Convention Center
Nashville, TN
August 2026
The activation
How it worked
Branded racing simulators were set up side by side so attendees could race each other. The race action on the screens was easy to follow from the aisle, which drew a steady crowd of players and spectators.
What we delivered
- Delivered and installed branded racing simulators in the booth at Gaylord Opryland
- Set up head-to-head racing so attendees could compete with colleagues
- Staffed the simulators for the show, coaching first-time drivers
Why it worked
Head-to-head racing creates instant rivalry. People race a colleague, ask for a rematch and bring friends back, which keeps the booth busy and gives the team plenty of conversations.
At a glance
| Client | Thomson Reuters & DeepJudge |
|---|---|
| Event | ILTACON 2026 |
| Venue | Gaylord Opryland Resort & Convention Center |
| City | Nashville, TN |
| Date | August 2026 |
| Experience | Racing simulator |
| Type | Trade show booth activation |
In action
Photos from the event
More work
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