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Product launches · Nationwide
Product Launch Event Activations
Give your new product the launch it deserves. Our interactive simulators, games and photo experiences pull a crowd, put your launch message front and center and give guests a story to share.
Branded experiences
Photo & share moments
Lead capture
Staffed by our team
Why it works
Make your launch impossible to miss
A launch has one job: get people to notice something new. Interactive experiences give them a reason to walk over and stay.
Draw a crowd fast
A live game in the middle of your launch space turns heads and fills the room.
Show what is new
We can theme the experience around your product, its colors and its message.
Create shareable moments
Photo booths, leaderboards and big-screen action give guests content to post.
Give media something to film
Moving, competitive experiences look great on camera and in recap videos.
Collect leads
Optional sign-up and leaderboard data help your team follow up with interested guests.
One team for all of it
We deliver, brand, set up and staff the experiences, so your team can focus on the launch.
Experiences
Experiences for product launches
These experiences work well at launch events, press days and new product rollouts. Use the filters to find the right fit for your space.
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Photo Booths & AI
AI Photo Booth
Give every guest a shareable, personalized keepsake with an AI Photo Booth. Guests pose for a photo, then artificial intelligence transforms it into a custom theme, character, scene, or branded visual within moments. The experience combines entertainment, social sharing, and data-friendly engagement for trade shows, corporate events, launches, and private celebrations.
- 1–6 Players
- 8 x 4 ft
- Indoor
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Challenges & Reaction Games
BATAK Reaction Challenge
Test reaction speed and coordination with the BATAK Reaction Challenge. Players race against the clock to hit illuminated targets as quickly as possible, creating short, addictive rounds that are easy to watch and replay. Scores encourage friendly competition, while custom branding turns the game into a strong attraction for trade shows, sports events, and corporate activations.
- 1 Player
- 8 x 4 ft
- Indoor / Outdoor
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Challenges & Reaction Games
Catch the Stick
Challenge speed, focus, and reflexes with Catch the Stick, a fast-paced reaction game where players grab falling sticks before they hit the floor. Adjustable difficulty keeps every round exciting for kids and adults, while the quick gameplay supports high guest traffic. Add branding and friendly competition for trade shows, parties, schools, and team-building events.
- 1 Player
- 6 x 6 ft
- Indoor / Outdoor
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Challenges & Reaction Games
Floor is Lava
Turn a familiar childhood game into a large-scale interactive competition with Floor is Lava. Players jump between safe zones, react to changing challenges, and race against time while the projected floor responds to every movement. The active group gameplay creates laughter, teamwork, and repeat participation at schools, parties, festivals, corporate events, and family activations.
- 2–10 Players
- 13 x 10 ft
- Indoor
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Challenges & Reaction Games
Interactive Floor Games
Turn the floor into a giant interactive playground with motion-responsive games for children, adults, and teams. Guests can jump, chase, compete, and collaborate across colorful projected challenges that react instantly to movement. With multiple game options and excellent group engagement, it is perfect for schools, corporate events, festivals, parties, and family activations.
- 2–10 Players
- 13 x 10 ft
- Indoor
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LED Displays & Lighting
LED Video Wall
Deliver bright, seamless visuals at almost any scale with a modular LED Video Wall. Display presentations, live camera feeds, videos, sponsor content, social media, or branded graphics with strong visibility for large audiences. Flexible configurations and professional setup make it an essential solution for conferences, trade shows, stages, product launches, galas, and outdoor events.
- Performance / Non-player
- Indoor / Outdoor
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Sports
Pit Stop Challenge VR
Put teams under race-day pressure with the Pit Stop Challenge VR. Players work together in virtual reality to remove wheel nuts, replace tires, and complete a timed pit stop as quickly as possible. Multiplayer competition, live results, spectator viewing, and custom branding create a standout experience for trade shows, automotive events, corporate parties, and team building.
- 2 players | 4 players
- 10 x 6 ft
- Indoor
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Challenges & Reaction Games
Soccer Reaction Ring
Challenge guests inside the Soccer Reaction Ring, a fast-paced arena with illuminated targets surrounding the player. Participants pass or kick the ball toward changing lights while the system tests speed, accuracy, and reaction time. Multiple game modes, data tracking, and branding options make it a standout attraction for fan zones, trade shows, corporate events, and sports activations.
- 1 Player
- 13 x 13 ft
- Indoor / Outdoor
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Simulators
360 VR Simulator
Take guests on a head-over-heels virtual adventure with the 360 VR Simulator. The motorized chair rotates through a full range of motion while synchronized VR content creates an intense, unforgettable ride. Its dramatic movement naturally attracts a crowd, making it ideal for trade shows, corporate events, festivals, and high-energy brand activations.
- 1 Player
- 8 x 6 ft
- Indoor
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Simulators
Golf Simulator
Create a premium golf experience almost anywhere with a Golf Simulator that tracks real swings and delivers realistic virtual play. Guests can practice, compete in closest-to-the-pin challenges, or enjoy famous courses without leaving the event. It is a polished choice for trade shows, corporate hospitality, team building, and branded tournaments.
- 1 Player
- 14 x 10 ft
- Indoor / Outdoor
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Simulators
Racing Simulator
Put guests in the driver’s seat with a professional Racing Simulator featuring responsive steering, pedals, immersive visuals, and realistic racing action. Players can chase the fastest lap while a live leaderboard keeps the competition moving. Custom branding makes it a high-impact attraction for trade shows, corporate events, and automotive activations.
- 1 Player
- 6 x 4 ft
- Indoor
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Simulators
Soccer Simulator
Let guests test their shooting accuracy, speed, and control with an interactive Soccer Simulator. Players take real kicks toward a projected goal while the system tracks each attempt and turns it into a competitive game. It is an energetic, easy-to-understand attraction for sporting events, brand activations, corporate parties, and family audiences.
- 1 Player
- 14 x 12 ft (10 ft ceiling)
- Indoor / Outdoor
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Simulators
Surf Simulator
Bring the thrill of riding a wave to any event with an interactive Surf Simulator. Guests balance on a motion platform while the screen reacts to every move, creating a fast, exciting challenge for players and spectators. Add custom branding and leaderboard competition for a memorable trade show, corporate event, or beach-themed activation.
- 1 Player
- 6 x 4 ft
- Indoor / Outdoor
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VR Experiences
Virtual Reality
Transform your event with immersive Virtual Reality experiences that place guests inside games, adventures, sports, and interactive worlds. Multiple VR stations can be configured to match your audience and guest flow, with trained attendants managing the experience. It is a versatile attraction for trade shows, corporate events, schools, parties, and activations.
- 1–10 Players
- 6 x 6 ft
- Indoor
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Photo Booths & AI
AI Sketch Robot
Watch technology turn portraits into keepsakes with the AI Sketch Robot. After a guest’s photo is captured, the robotic artist draws a personalized portrait live, creating a fascinating performance and a take-home souvenir. Branded paper and custom visual styles make it a conversation-starting attraction for conferences, trade shows, corporate events, weddings, and activations.
- 1–4 Players
- 8 x 5 ft
- Indoor / Outdoor
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Shows & Live Entertainment
Air Graffiti Wall
Let guests create digital street art without paint, mess, or cleanup using the Air Graffiti Wall. A realistic spray-can controller lets players draw, add stencils, place graphics, and build colorful artwork on a large screen. Finished creations can become branded, shareable content, making this an engaging choice for trade shows, corporate events, schools, and creative activations.
- 1–2 Players
- 9 x 7 ft
- Indoor
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Challenges & Reaction Games
Goal Shot Image Reveal Challenge
Turn every successful soccer shot into part of a bigger reveal. Players kick at target zones on a large interactive screen, and each accurate hit uncovers another section of a hidden image, logo, or campaign message. The Goal Shot Image Reveal Challenge blends physical action, suspense, and custom branding for trade shows, sporting events, launches, and team competitions.
- 1 Player
- Indoor / Outdoor
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LED Displays & Lighting
LED Video Corner
Create an immersive photo and video moment with an LED Video Corner. Two seamless LED walls meet at an angle to surround guests with animated backgrounds, branded visuals, or custom environments that look impressive on camera. It is a bold content-driven installation for trade shows, product launches, fashion events, corporate parties, premieres, and experiential activations.
- Performance / Non-player
- Indoor
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Shows & Live Entertainment
Zoltar Fortune Telling Machine
Invite guests to discover their future with the Zoltar Fortune Telling Machine, a nostalgic interactive attraction inspired by the classic arcade fortune teller. Guests receive an entertaining prediction and a memorable photo moment, while the detailed cabinet adds instant character to the venue. It is perfect for themed parties, brand activations, festivals, and corporate events.
- 1 Player
- 4 x 3 ft
- Indoor / Outdoor
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Challenges & Reaction Games
Bench Soccer Game
Create a hilarious head-to-head match with Bench Soccer, a seated game where two players compete using quick feet, timing, and strategy. The compact format keeps rounds moving and invites instant rematches, while the action is easy for spectators to follow. It is a playful addition to corporate events, schools, parties, fan zones, festivals, and team-building programs.
- 2 Players
- 6 x 4 ft
- Indoor / Outdoor
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Simulators
Flight Simulator
Give guests the controls of a virtual aircraft with an immersive Flight Simulator. Realistic steering controls, cockpit-style visuals, and responsive flight dynamics let players take off, navigate, and land in a thrilling hands-on challenge. It is an engaging attraction for aerospace events, trade shows, corporate parties, schools, recruiting programs, and branded experiences.
- 1 Player
- 6 x 4 ft
- Indoor
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Simulators
Football Simulator
Let guests step into a quarterback challenge with an interactive Football Simulator. Players throw real footballs at responsive targets while the system measures accuracy and turns each attempt into a fast competitive round. Custom graphics, scoring, and leaderboard options make it a crowd-friendly attraction for sporting events, trade shows, corporate parties, and brand activations.
- 1 Player
- 14 x 10 ft
- Indoor / Outdoor
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Simulators
Hockey Simulator
Bring slap-shot excitement to your event with an interactive Hockey Sport Simulator. Guests shoot real pucks or balls toward virtual targets while the system scores accuracy and keeps the competition moving. Fast rounds, visible action, and custom branding make it a natural fit for hockey events, fan zones, trade shows, corporate parties, and sports-themed activations.
- 1 Player
- 14 x 10 ft
- Indoor / Outdoor
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Sports
Home Run Derby – VR Baseball Simulator
Step up to the plate in Home Run Derby, a VR baseball experience that lets guests swing for the fences inside a virtual stadium. Players compete for home runs and high scores while spectators follow every hit on an external display. The familiar gameplay, compact footprint, and competitive energy make it ideal for fan zones, corporate events, trade shows, schools, and parties.
- 1 Player
- 8 x 8 ft
- Indoor
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VR Experiences
Laser Tag VR
Bring arena-scale action to your event with free-roaming Laser Tag VR. Up to four players move through the same physical space while battling inside an immersive virtual world, without backpacks, wires, or a built set. Fast multiplayer rounds, spectator-friendly action, and trained attendants make it a standout attraction for corporate events, parties, festivals, schools, and activations.
- 2–4 Players
- Indoor
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LED Displays & Lighting
LED Party Robot Dancers
Energize the room with towering LED Party Robot Dancers covered in brilliant lights and animated effects. The performers interact with guests, lead the dance floor, pose for photos, and create unforgettable entrances or surprise appearances. Their futuristic look delivers instant spectacle for corporate events, nightclubs, festivals, weddings, school celebrations, and brand activations.
- Performance / Non-player
- Indoor / Outdoor
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Simulators
Multi-Sport Arena
Give guests several sports challenges in one flexible attraction with the Multi-Sport Arena. Players can switch between soccer, football, baseball, hockey, golf, and other interactive games using real equipment and responsive digital targets. The variety keeps participation high and makes the system ideal for trade shows, fan zones, corporate events, schools, festivals, and branded activations.
- 14 x 10 ft
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Sports
Rowing Simulator VR
Turn rowing into an immersive virtual race with the Rowing Simulator VR. Guests use a physical rowing machine while the headset transports them onto the water, combining movement with exciting scenery and competition. Timed challenges and visible results encourage repeat play, making it a strong fit for fitness activations, trade shows, sporting events, wellness programs, and corporate events.
- 1 Player
- 6 x 4 ft
- Indoor
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Simulators
Ski Simulator
Bring an alpine racing challenge indoors with the Ski Simulator. Players shift their weight to carve through a virtual course, race the clock, and compete for the best score while spectators follow the action on screen. The compact setup, quick rounds, and branding options make it ideal for winter parties, ski promotions, trade shows, and corporate events.
- 1 Player
- 6 x 4 ft
- Indoor
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Simulators
Snowboard Simulator
Bring the mountain to your event with a Snowboard Simulator that challenges guests to balance, carve, and race through a virtual course. The motion-based board responds to each shift in weight, creating an active game with strong spectator appeal. Add custom branding or a leaderboard for winter events, resort promotions, trade shows, corporate parties, and sports activations.
- 1 Player
- 6 x 4 ft
- Indoor / Outdoor
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Simulators
Truck Simulator
Put guests behind the wheel of a heavy-duty vehicle with an immersive Truck Simulator. Realistic steering, pedals, controls, and panoramic visuals recreate the challenge of navigating roads, handling turns, and completing driving scenarios. It is an engaging experience for transportation trade shows, recruiting events, safety programs, corporate events, and automotive brand activations.
- 1 Player
- Indoor
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VR Experiences
Walk the plank VR
See who is brave enough to Walk the Plank in virtual reality. Guests step onto a real platform while VR places them high above a city, creating a simple but unforgettable test of courage that produces genuine reactions and great spectator moments. With quick sessions and broad appeal, it is perfect for trade shows, corporate events, parties, schools, and experiential activations.
- 1 Player
- 8 x 6 ft
- Indoor
No experiences match these filters. Try fewer filters, or tell us what you have in mind and we’ll suggest options or build something custom.
How it works
How we support your launch
1
Share your launch plan
Tell us about the product, the audience, the venue and the date. We suggest experiences that match your story.
2
We theme and plan it
We add your branding, plan the layout and power, and confirm every detail before the event.
3
We run it on the day
Our crew sets up ahead of time, runs the experiences during the launch and packs everything up after.
Branding & customization
Built around your new product
Trusted by S&P 500 clients including Coca-Cola, Cisco, IBM, KPMG, Deloitte and JPMorgan. We can brand the screens, floors and game graphics, or build a custom game around your product.
- Your logo and launch graphics in the experience
- Branded leaderboards and start screens
- Custom game mechanics on request
- Optional lead capture
Where we work
Where we run product launches
Pick a city to see local venues, past events and ideas.
We also travel to events in all 50 states. Don’t see your city? Tell us where your event is.
Questions
Product launch events FAQ
What is a product launch event?
A product launch event introduces a new product to customers, partners or the press. The goal is to get people to notice it, try it and talk about it, which is why many brands add interactive experiences that put the product front and center.
What are creative product launch event ideas?
Theme an interactive experience around your product: a branded simulator or reaction game, a custom digital game built around the launch, or an AI photo booth with your launch graphics. A live leaderboard and photo moments keep guests engaged and give them something to share.
Can you theme an experience around our product?
Yes. We can add your logo, colors and launch graphics, and for some experiences build a custom game or screen around your product.
How is a product launch different from a brand activation?
A product launch introduces something new. A brand activation is broader and keeps an audience engaged with your brand at any event. We plan each one differently.
How much space do we need?
It depends on the experience. Some fit in a 6 × 6 ft corner, others need a larger area. Each experience page lists the footprint.
Can you collect leads at a launch event?
Yes. Many of our games can use optional sign-up and leaderboard data so your team can follow up after the launch.
How far ahead should we book?
As early as you can, especially if you want custom branding or a custom game. Send a request with your date and we will check availability.
Nationwide service
Product launch activations, nationwide
Our team delivers, sets up and runs launch experiences at venues, offices and event spaces in every major US city.
Let’s make your launch memorable.
Tell us your date, city and what you are launching. We will send a custom proposal.