HomeCase studiesAdidas × Databricks at Moscone Center
Trade show activation · San Francisco, CA
Adidas × Databricks soccer activation at Data + AI Summit 2026, Moscone Center
At Data + AI Summit 2026 at Moscone Center in San Francisco, a custom soccer experience brought head-to-head competition into the Adidas × Databricks booth. Attendees stepped onto the pitch, took their shots and kept the booth busy throughout the show.
Adidas × Databricks
Moscone Center
San Francisco, CA
June 2026
The activation
How it worked
The booth was built like a mini soccer pitch, with artificial turf and Adidas × Databricks branding around the play area. Our soccer simulator sat at the center, so every shot was easy to see from the aisle of the Moscone Center show floor.
What we delivered
- Delivered, installed and tested the soccer simulator at Moscone Center before the show opened
- Integrated the experience into the branded booth and turf area
- Staffed the activation for the show, coaching players and keeping the line moving
Why it worked
Soccer is easy to understand and fun to watch. A shot takes seconds, friends cheer each other on, and the crowd around the pitch draws in even more attendees.
At a glance
| Client | Adidas × Databricks |
|---|---|
| Event | Data + AI Summit 2026 |
| Venue | Moscone Center |
| City | San Francisco, CA |
| Date | June 2026 |
| Experience | Soccer simulator |
| Type | Trade show activation |
In action
Photos from the event
More work
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