HomeCase studiesRed Hat Summit, Georgia World Congress Center
Trade show activation · Atlanta, GA
Soccer simulator at Red Hat Summit 2026, Georgia World Congress Center
At Red Hat Summit 2026 at the Georgia World Congress Center in Atlanta, we ran a soccer simulator in the Red Hat AI booth, with the Red Hat AI logo on the goal screen. Attendees took 5 kicks to try to beat an AI-powered goalkeeper.
Red Hat Summit 2026
Georgia World Congress Center
Atlanta, GA
May 2026
The activation
How it worked
The booth sign asked a simple question: can you outsmart our AI-powered goalkeeper? Attendees kicked a real ball at a large screen and the simulator tracked every shot in real time, five kicks per player. The goal-and-keeper action was easy to watch from a distance, which helped pull people across the show floor.
What we delivered
- Delivered and installed the soccer simulator at the Georgia World Congress Center
- Ran the game with the Red Hat AI logo on the goal screen
- Set up the game for quick five-kick rounds so the line kept moving
- Staffed the simulator through the show
Why it worked
Tech conferences are full of talks and demos. A short, physical game is a welcome change, and it gives exhibitors an easy way to start conversations.
At a glance
| Client | Red Hat (Red Hat AI booth) |
|---|---|
| Event | Red Hat Summit 2026 |
| Venue | Georgia World Congress Center |
| City | Atlanta, GA |
| Date | May 2026 |
| Experience | Soccer simulator |
| Type | Trade show activation |
In action
Photos from the event
More work
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