HomeCase studiesAdobe Summit at the Venetian Expo
Custom conference activation · Las Vegas, NV
Adobe × Real Madrid digital shootout at Adobe Summit 2026, Venetian Expo
For Adobe Summit at the Venetian Convention and Expo Center in Las Vegas, we ran an Adobe × Real Madrid digital shootout with a custom soccer image reveal game. Every goal revealed part of a branded image, and a kick-to-begin screen invited attendees to play.
Adobe × Real Madrid
Venetian Convention and Expo Center
Las Vegas, NV
April 2026
The activation
How it worked
The activation combined a soccer shootout with a custom image reveal game. A branded start screen with a kick-to-begin prompt made it clear how to play, and each accurate shot revealed more of the picture.
What we delivered
- Built a custom image reveal game with Adobe and Real Madrid branding
- Delivered and installed the shootout setup at the Venetian Convention and Expo Center
- Staffed the activation, coaching players and resetting games quickly
Why it worked
A reveal mechanic adds a goal beyond scoring: players want to see the full image, so they take another shot, and spectators stay to watch it come together.
At a glance
| Client | Adobe × Real Madrid |
|---|---|
| Event | Adobe Summit 2026 |
| Venue | Venetian Convention and Expo Center |
| City | Las Vegas, NV |
| Date | April 2026 |
| Experience | Goal Shot image reveal challenge, Soccer simulator |
| Type | Custom conference activation |
In action
Photos from the event
More work
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