HomeCustom activations
Custom activations · For agencies & brands
Custom Brand Activations & Interactive Games
Have an idea? We’ll help bring it to life. We build custom game mechanics, branded interfaces and interactive experiences for agencies and brands that want more than an off-the-shelf rental.
Custom game mechanics
Brand integration
AI experiences
Leaderboards & data capture
What we build
Custom activations built around your brand
Start from one of our proven experiences or build something new. Either way, it is designed around your campaign.
Custom game mechanics
New rules, scoring and challenges built around your product or campaign.
Brand integration
Your logos, colors, characters and messages inside the game and on every screen.
Interactive displays
Touch, motion and sensor-driven experiences on LED walls and large screens.
AI experiences
AI photo and portrait experiences styled to your campaign.
Leaderboards & data capture
Live rankings, prizes and opt-in sign-ups that feed your follow-up.
Hardware & staffing
We bring the equipment, wraps and trained staff to run it on site.
Experiences
Start from a proven experience
Many custom activations start with one of our experiences and add custom branding, content or game rules.
-
Photo Booths & AI
AI Photo Booth
Give every guest a shareable, personalized keepsake with an AI Photo Booth. Guests pose for a photo, then artificial intelligence transforms it into a custom theme, character, scene, or branded visual within moments. The experience combines entertainment, social sharing, and data-friendly engagement for trade shows, corporate events, launches, and private celebrations.
- 1–6 Players
- 8 x 4 ft
- Indoor
-
Challenges & Reaction Games
BATAK Reaction Challenge
Test reaction speed and coordination with the BATAK Reaction Challenge. Players race against the clock to hit illuminated targets as quickly as possible, creating short, addictive rounds that are easy to watch and replay. Scores encourage friendly competition, while custom branding turns the game into a strong attraction for trade shows, sports events, and corporate activations.
- 1 Player
- 8 x 4 ft
- Indoor / Outdoor
-
Challenges & Reaction Games
Catch the Stick
Challenge speed, focus, and reflexes with Catch the Stick, a fast-paced reaction game where players grab falling sticks before they hit the floor. Adjustable difficulty keeps every round exciting for kids and adults, while the quick gameplay supports high guest traffic. Add branding and friendly competition for trade shows, parties, schools, and team-building events.
- 1 Player
- 6 x 6 ft
- Indoor / Outdoor
-
Challenges & Reaction Games
Floor is Lava
Turn a familiar childhood game into a large-scale interactive competition with Floor is Lava. Players jump between safe zones, react to changing challenges, and race against time while the projected floor responds to every movement. The active group gameplay creates laughter, teamwork, and repeat participation at schools, parties, festivals, corporate events, and family activations.
- 2–10 Players
- 13 x 10 ft
- Indoor
-
Challenges & Reaction Games
Interactive Floor Games
Turn the floor into a giant interactive playground with motion-responsive games for children, adults, and teams. Guests can jump, chase, compete, and collaborate across colorful projected challenges that react instantly to movement. With multiple game options and excellent group engagement, it is perfect for schools, corporate events, festivals, parties, and family activations.
- 2–10 Players
- 13 x 10 ft
- Indoor
-
LED Displays & Lighting
LED Video Wall
Deliver bright, seamless visuals at almost any scale with a modular LED Video Wall. Display presentations, live camera feeds, videos, sponsor content, social media, or branded graphics with strong visibility for large audiences. Flexible configurations and professional setup make it an essential solution for conferences, trade shows, stages, product launches, galas, and outdoor events.
- Performance / Non-player
- Indoor / Outdoor
No experiences match these filters. Try fewer filters, or tell us what you have in mind and we’ll suggest options or build something custom.
How it works
How a custom activation comes together
1
Brief
Tell us the event, audience, goals and timeline. We ask the right questions and suggest a direction.
2
Design & build
We design the experience, build the custom content and test it with your team before the event.
3
Run it live
Our crew delivers, sets up and staffs the activation, then shares how it performed.
Custom work
Custom activations we have delivered
Trusted by S&P 500 clients including Coca-Cola, Cisco, IBM, KPMG, Deloitte and JPMorgan. A few recent custom builds:
- Adobe × Real Madrid: a custom soccer image reveal game with a branded kick-to-begin screen at Adobe Summit, Las Vegas
- Adidas × Databricks: a branded soccer activation on artificial turf at Data + AI Summit, San Francisco
- Reddit: a Reddit-branded soccer reaction ring at the Oculus, World Trade Center
- Thomson Reuters & DeepJudge: branded racing simulators at ILTACON, Nashville
Branded interactive LED soccer wall
Questions
Custom activations FAQ
Can you build a custom game for our brand?
Yes. We build custom game mechanics, branded screens and interactive experiences around your campaign, or customize one of our proven experiences with your content and rules.
What can be customized?
Logos, colors and graphics, start and end screens, game rules and scoring, leaderboards and prizes, floor banners and equipment wraps, and AI photo styles.
How long does a custom activation take?
It depends on the scope. Branding an existing experience is the quickest option, while a new custom game takes longer. Share your event date early and we will give you a timeline.
Do you work with agencies?
Yes. We work with experiential and event agencies as well as brands directly, and can operate under your agency’s brief and branding.
Can you capture leads or data?
Yes. Our activations can include opt-in sign-ups and leaderboard data so you can measure engagement and follow up after the event.
Do you provide the hardware and staff?
Yes. We bring the equipment, set it up, run it with trained staff and pack it up afterwards, anywhere in the United States.
Nationwide service
Custom activations, nationwide
We design, build and run custom activations for brands and agencies across the United States.
Have an idea? Let’s build it.
Tell us about your event, audience and goals. We will come back with ideas and a proposal.