Golf simulator for NMMA’s Discover Boating boat shows

The activation

How it worked

The golf simulator sat right inside the Beach Club, on turf in front of a big course screen, a few steps from the sand and umbrellas. Visitors grabbed a club, took their shot and watched the ball fly down the fairway. In 2025 guests teed off on the 17th hole at Edgewood Tahoe, a famous par 3 on the shore of Lake Tahoe and a perfect fit for a boating crowd. Our attendants coached first-timers, ran long-drive and closest-to-the-pin challenges and kept the line moving all day.

The boat shows

Show	Venue	When
New York Boat Show	Javits Center, New York, NY	January 2025 and January 2026
Atlanta Boat Show	Georgia World Congress Center, Atlanta, GA	January 2025 and January 2026
Chicago Boat Show	Donald E. Stephens Convention Center, Rosemont, IL	January 2025 and January–February 2026 (golf + surf)
New England Boat Show	Boston Convention & Exhibition Center, Boston, MA	January 2026
Atlantic City Boat Show	Atlantic City Convention Center, Atlantic City, NJ	February–March 2025

What we delivered

• A staffed, full-swing golf simulator at eight NMMA boat shows
• Trained attendants at every show to coach players and run the line
• The 17th hole at Edgewood Tahoe on screen, plus long-drive challenges
• Right- and left-handed clubs, so every guest could play
• At the 2026 Chicago Boat Show, a golf simulator plus a surf simulator carrying the show logo

Why it worked

Golf and boating draw the same crowd, so the simulator felt at home in the Beach Club. A turn takes a minute or two, which is perfect for people walking a big show floor, and a good shot gets a cheer from everyone watching.

The numbers show it: about 140 people played on one Saturday in Atlanta, and the Chicago setup reached about 40 players an hour at its Saturday peak during a long-drive challenge.