Four branded surf simulators for Jersey Mike’s at the Super Bowl LX Experience

The activation

How it worked

Four surf simulators stood in a row in front of a wall of surfboard-shaped panels, each with its own screen. Up to four fans raced in the same heat, collecting Jersey Mike’s branded coins along the way, and the results screen put the winners on a podium with Jersey Mike’s and Super Bowl LX branding.

What we delivered

• Four surf simulators with custom vinyl wraps on every board
• Four-player multiplayer races, so friends and families competed head to head
• In-game branding: Jersey Mike’s logo, custom surf suit colors, custom branded coins and an “A Sub Above” plane banner
• A branded leaderboard and results screen
• Four 50-inch wall-mounted screens, one for each board
• An accessible option: guests could play from a wheelchair using a wireless keyboard
• Two staff on site to set up, run the game and pack out

Why it worked

Four boards side by side kept the line moving, and racing friends in the same heat turned every ride into a competition. With the brand on the boards, on the screens and inside the game, every race put Jersey Mike’s in front of the crowd.