Golf simulators for a brand activation at Encore Beach Club during CES week

The activation

How it worked

Under the red ceiling lights and stage rigging, we set up a row of golf simulator bays, each with a black enclosure, a wide projector screen, turf hitting mats and a Foresight launch monitor tracking every shot. Gold stanchions with red ropes and a “Driving Range” sign kept the space clean and easy to read. Guests picked a club, hit custom branded golf balls into the screen and watched their drive fly down the fairway, from the first swing at 9 AM until the doors closed at 5 PM.

What we delivered

• Full-swing golf simulators with enclosures, wide projector screens and Foresight launch monitors
• Right- and left-handed clubs for every guest
• Custom branded golf balls in every bay
• Stanchions, ropes and a Driving Range sign to keep lines tidy
• Load-in the day before, an eight-hour event day and pack-out the same night
• Trained staff running every bay

Why it worked

Real club-and-ball golf feels like the real thing, so guests of every skill level wanted a turn. Quick turns kept the line moving, and a big drive on a wide screen always draws a crowd.

It also fit the room: the bays looked sharp in a nightlife venue and gave guests something to do and talk about during a busy CES week.