HomeCase studiesKPMG at Oracle AI World
Trade show booth activation · Las Vegas, NV
KPMG surf simulators at Oracle AI World 2025, Venetian Convention and Expo Center
At Oracle AI World 2025 at the Venetian Convention and Expo Center in Las Vegas, KPMG used branded surf simulators to pull attendees into its booth. Guests stepped on a board and tried to ride the wave as long as they could.
KPMG
Venetian Convention and Expo Center
Las Vegas, NV
October 2025
The activation
How it worked
The surf simulators sat at the front of the KPMG booth, so the ride was visible from the aisle. Each board tilts and moves as the player shifts their weight, and the on-screen wave makes it easy for others to watch and cheer.
What we delivered
- Delivered and installed branded surf simulators in the KPMG booth at the Venetian
- Coached attendees on balance and safety before each ride
- Staffed the simulators through the show days and packed up at move-out
Why it worked
A surf simulator is unexpected at a tech conference. It gives people a fun reason to stop, and the short ride leaves time for a real conversation with the booth team.
At a glance
| Client | KPMG |
|---|---|
| Event | Oracle AI World 2025 |
| Venue | Venetian Convention and Expo Center |
| City | Las Vegas, NV |
| Date | October 2025 |
| Experience | Surf simulator |
| Type | Trade show booth activation |
In action
Photos from the event
More work
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