HomeCase studiesNew York Life at LPL Focus
Trade show booth activation · San Diego, CA
New York Life Investments surf simulators at LPL Focus 2026, San Diego Convention Center
At LPL Financial’s Focus 2026 conference at the San Diego Convention Center, New York Life Investments built a beach-themed booth around two surf simulators with branded boards.
New York Life Investments
San Diego Convention Center
San Diego, CA
August 2026
The activation
How it worked
The two surf simulators stood side by side on an ocean-print floor, with surfboards carrying the New York Life Investments logo. Two screens showed the waves, so players could race each other and the crowd could follow the ride.
What we delivered
- Delivered and installed two surf simulators with branded boards at the San Diego Convention Center
- Set up side-by-side play so two attendees could ride at the same time
- Staffed the boards during the show and handled teardown
Why it worked
A beach theme fits San Diego, and two boards side by side make it social: colleagues challenge each other, people watch, and the booth stays lively.
At a glance
| Client | New York Life Investments |
|---|---|
| Event | LPL Financial Focus 2026 |
| Venue | San Diego Convention Center |
| City | San Diego, CA |
| Date | August 2026 |
| Experience | Surf simulator |
| Type | Trade show booth activation |
In action
Photos from the event
More work
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