Catch the Stick game at IT Nation Connect 2026, Rosen Shingle Creek

The activation

How it worked

Hudu wanted a fun way to get noticed in a busy conference hall and give people a reason to stop by. The game asked one question on its floor mat: “Think you’re quicker than our docs? Prove it.” Players stood on the mat, watched for a stick to drop and grabbed it as fast as they could. Every score went to a Hudu-branded leaderboard next to the game, and the top 3 players won a prize.

What we delivered

• Delivered and set up the Catch the Stick game in Hudu’s 10 × 20 ft lounge
• Custom wrap on the game with Hudu’s logo and “Find it fast” tagline
• Branded floor mat and a live “Reaction leaderboard” screen in Hudu colors
• Ran the game for all three days of the show and reset the sticks between players

Why it worked

It takes seconds to learn and a few seconds to play, so people jumped in between sessions. The sticks falling and the cheering crowd drew attention from across the hall, and the leaderboard brought players back to beat their score. The “Find it fast” tagline on the game tied the fun back to Hudu’s own message.