HomeCase studiesReddit at the Oculus, New York
Public brand activation · New York, NY
Reddit soccer reaction ring at the Oculus, World Trade Center
Reddit brought a branded soccer reaction ring to the Oculus at the World Trade Center in New York, one of the city’s busiest public spaces. Passers-by stepped into the ring to test their reactions against the clock.
The Oculus, World Trade Center
New York, NY
June 2026
The activation
How it worked
The soccer reaction ring carried Reddit branding and was set up inside the Oculus, right in the flow of commuters and visitors. Players react to lights around the ring and strike the ball at the right target as fast as they can.
What we delivered
- Delivered and installed a Reddit-branded soccer reaction ring at the Oculus
- Staffed the ring, explaining the game and running a steady flow of players
Why it worked
A reaction ring is instantly understood, fast to play and exciting to watch, which makes it perfect for a high-traffic public space where people decide in seconds whether to stop.
At a glance
| Client | |
|---|---|
| Event | Reddit brand activation |
| Venue | The Oculus, World Trade Center |
| City | New York, NY |
| Date | June 2026 |
| Experience | Soccer reaction ring |
| Type | Public brand activation |
In action
Photos from the event
More work
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